Case Study: Pacific Crest
Securing live national coverage from a remote location

Situation:
Pacific Crest had recently repositioned itself from a full-service regional firm to a highly focused, Internet-centric investment bank with national reach. The firm's annual e-conference brought together portfolio managers from major institutional investors and executives from leading public and pre-IPO Internet and Internet-infrastructure companies. Pacific Crest wanted to use its flagship investment banking conference to reach the technology and financial media with its message. But the event was planned for Vail, far from any national media outlets.

Solution:
Landrey & Company developed a strategic plan to leverage the attendance of several high-profile Internet company CEOs. We launched a media relations campaign inviting major financial media and the Internet-focused press. To facilitate coverage by the financial cable television media, Landrey & Company brought in a satellite truck and crew and offered its services to the media.

Outcome:
Pacific Crest's conference received substantial print and broadcast coverage. The CEOs of eBay, Go2Net and VerticalNet conducted live interviews for the financial cable television media. Dow Jones issued multiple stories each day and follow-up coverage appeared in financial and Internet publications. The event helped build awareness of Pacific Crest and its analysts, who are now frequently called by media to comment on trends and financial events. Most notably, in the months following the conference, Pacific Crest saw a double-digit increase in transactions with its clients.