Case Study: adidas Golf
"We need to launch tomorrow!"

Situation:
adidas America needed to launch its new golf line into a market dominated by several larger, more well-known companies with greater resources. With just eight weeks lead time before golf's largest trade show, adidas came to Landrey & Company for help. Success at the trade show would be critical to securing orders for the coming season.

Solution:
Landrey & Company quickly gathered information about adidas' newest division and determined the messages to position it as a serious contender. The golf market needed to know that adidas' products were clearly different and that the new division was going to be around for a long time.

In a few short weeks, Landrey & Company prepared a distinctive press kit that communicated adidas Golf's key messages. Materials in the press kit explained the enhanced performance adidas' technology brought to its footwear and apparel. The press kit profiled the depth of experience of the adidas Golf management team and provided the media with all of the graphics and background they needed on the product line.

Then Landrey & Company got on the phone to set-up interviews for the adidas team with the major golf media expected to attend the trade show.

Outcome:
Landrey & Company connected the adidas team with editors and reporters on the half-hour for the first two days of the trade show. The new golf line received extensive reviews and coverage that rivaled its larger competitors. Importantly, the launch also set the stage for on-going relationships with the principal golf media.